Rapid Response Procedures for Optimal Fundraising Campaigns

November 19, 2024

10:30 am - 11:30 am |

When the health, lives, and welfare of animals in your community are at risk, does your organization know when and how to rally your supporters to help with a solution? It’s critical to know when to respond, what channels to use to share information, and what to ask of supporters. Having a rapid response protocol in place is key to deploying relevant and timely outreach that motivates quick action and donations. And because emergencies don’t exist in a vacuum, we’ll explore the agility needed to adapt your strategy to evolving sentiments within the community – your next effort must respond to, and build on, the community’s reaction to your first.


This session will share practical tips for the experienced fundraiser on how to map out rapid response procedures in your animal welfare organization and help you determine when to activate them. We’ll also show you real examples of successful coordinated responses so you can take real tactics back to your organization.


Approved for one point in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.



Mary Meredith

Senior Vice President and Director of Digital Innovation, Avalon

Mary Meredith has over twenty years of integrated direct marketing experience with an extensive portfolio of regional, national, and international clients on both the non- and for-profit sides of the aisle. As Senior Vice President and Director of Digital Innovation at Avalon, Mary leads Avalon’s best-in-class digital team in creating experiences that ignite loyalty, drive engagement, and maximize revenue.


Rebecca Shapalis

Vice President, Avalon

Rebecca Shapalis is a Vice President at Avalon Consulting Group, where she has been helping clients grow their programs using expert fundraising strategies since 2014. Her extensive experience, deep knowledge, and wide range of skills are instrumental in helping Avalon’s clients control costs and increase revenues. Rebecca is a leader in the direct marketing industry and longtime board member of the Direct Marketing Association of Washington.

Lauren Sracic

Director of Fundraising Campaigns, Humane Rescue Alliance

Lauren Sracic is the Director of Fundraising Campaigns at the Humane Rescue Alliance in Washington, DC. With a passion for philanthropy and a love for animals, she orchestrates impactful fundraising initiatives to support the organization's mission of rescuing, rehabilitating, and rehoming pets in need. Through her strategic leadership, Lauren harnesses the power of community engagement to make a tangible difference in the lives of animals and their human companions.