Internal & External Communications

Crisis Communications for Animal Welfare Organizations

November 19, 2024

1:00 pm - 2:00 pm |

When it comes to crisis situations for animal welfare organizations, it’s not a question of if but when. Effective organizations prepare for the worst scenarios before they happen. By putting the right practices in place, a crisis can be effectively managed without negatively impacting the organization’s reputation. This presentation will help leaders build the foundation to effectively manage communications for a day they hope never comes.

The presenters wil share practical insights and actionable takeaways specific to crisis management in animal welfare organizations. Attendees will learn how to handle real-world scenarios, from managing public perception during a crisis to navigating sensitive animal sheltering issues. The workshop will include firsthand experiences and best practices that can help organizations stay resilient and maintain public trust during challenging times. Attendess will walk way with concrete tools and steps to prepare for and respond to crises, ensuring the well-being of both the animals and the organization’s reputation.


Approved for one point in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.



Patrick Barry

Media Relations Manager, Byrne PR

Patrick Barry leads media relations for St. Louis-based BYRNE PR. Throughout his career he has worked with a wide variety of animal-centric organizations including animal shelters, bird sanctuaries, Purina Community Affairs, and the world-famous Budweiser Clydesdales. He has managed and consulted on proactive and reactive media relations for not-for-profit organizations as well as Fortune 500 companies. Patrick is a member of the board for APA Missouri.

Sarah Javier

CEO, Animal Protective Association (APA) of Missouri

With over two decades of impactful leadership, since 2016 Sarah has led the APA to achieve remarkable strides in advancing its mission, doubling its size, and expanding its reach to serve over 10,000 pets annually across two locations. Sarah is deeply committed to fostering inclusivity and equity in both her organization and the broader community; she serves as a DEI Ambassador and is a member of The Association’s DEI Council, driving initiatives to ensure diverse representation and equitable practices in animal welfare.