Keynote/General Session

Keynote: Leading Across Generations

November 19, 2024

9:15 am - 10:15 am | Grand Ballroom

People managers need productive tools and insights as they navigate leadership roles, including managing up, down, and across generations. Generational expert Phil Gwoke will discuss how to establish trust among employees; recognize their individual approach to formality, motivation, and encouragement; and facilitate generational understanding around the events and conditions that have shaped each generation; and explain how these experiences show up in the workplace.


This session will focus on:


• Creating an experience that will inspire employees to consistently show up as their most productive selves.
• Highlighting the differences for emerging professionals today in comparison to when leaders may have started their careers.
• Building trust, driving engagement, and improving retention.
• Understanding how each generation wants to be managed.


Approved for one point in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.



Phil Gwoke

CEO, BridgeWorks

Around BridgeWorks HQ, CEO Phil Gwoke is known as the motivator and the historian. Before becoming an internationally recognized speaker, he pursued his passion for helping people be their best selves as a high school teacher, college admissions professional, marketing coordinator, corporate trainer, and even small business owner. He has maintained strong ties to his local community as a mentor and consultant to young entrepreneurs, and he brings his diverse background and skill set to the BridgeWorks team.