Transparency around Euthanasia

Industry Innovations

November 19, 2024

1:00 pm - 2:00 pm |

Effective communication is paramount in animal welfare. But tackling highly sensitive issues can often be stressful and difficult. Attendees will hear about two case studies where shelters were bold, honest, and transparent about the complicated topic of euthanasia. You will gain valuable insights into how to communicate on behalf of animals with courage, compassion, and impact.

Learn about KC Pet Project’s transparent communication strategies which build community support for vulnerable animals, increasing their chances for positive outcomes. They will explain how they communicate to the public through their website and socials about dogs who are most at risk of euthanasia. See examples of how they use blunt honesty on social media when posting about animals who have been euthanized.

APA Missouri will explain their process for internal and external communications in advance of euthanasia, when animals are at risk, to build trust and transparency. They found their at-risk communication prepares staff and volunteers for possible and allows us to work as a team for alternative pathways.

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Speakers

Kim Brown, CAWA

COO, APA Missouri

Kim Brown is a Certified Animal Welfare Administrator (CAWA) and has been working in animal welfare for 14 years. She volunteered as a foster for 6 years prior to working in the field and continues to foster. Kim has a MA in Nonprofit Administration and a BA in Human Resource Management. She also spent eight years in the US Army Reserves as a Combat Medic.

Tori Fugate

Director of Communications, Shelter Animals Count

As Chief Communications Officer for KC Pet Project, Tori Fugate oversaw all marketing, events, web management, social media, retail sales, education initiatives, and media relations, including print, radio, and television appearances on a local and national level. Tori recently became the Director of Communications for Shelter Animals Count. She is a co-leader of the National Animal Care and Control Association Marketing and Communications Committee.