Laura Holloway is Big Sea’s Director of Marketing Strategy. For more than 15 years, she has helped brands, nonprofits, and cultural organizations sharpen their voice and strengthen their impact. Before joining Big Sea, she founded The Storyteller Agency, where she found creative partnership opportunities like the campaign pairing Alaqua Animal Refuge with national pet food brand Wellness Pet. Trained in journalism and marketing, she brings rigor and creativity to every campaign. Laura lives in Tennessee with her husband, two sons, and their chihuahua-terrier, Tate. Off the clock, she writes plays, hunts vintage shops, and roots for her sons from the dugout.
Beyond the Photo: Using Multimedia Storytelling to Build Trust, Partnerships, and Action in Animal Welfare
October 27, 2026
11:00 am - 12:00 pm |
Animal welfare organizations rely heavily on photos and videos to tell urgent stories—but multimedia storytelling is also one of the most underutilized tools for building strategic partnerships. When done well, shared multimedia content can align values, increase visibility, and drive impact for both nonprofit and corporate partners. When done poorly, it can create imbalance, reputational risk, or diluted trust.
This interactive workshop explores how animal welfare organizations can use multimedia storytelling to build credibility, activate partners, and motivate community action—without compromising ethics or mission. Participants will learn how to design multimedia stories that serve multiple stakeholders, from donors and adopters to national brand partners, while staying grounded in reality on the shelter floor.
This session goes beyond tactics like “make a video” or “post more content.” It focuses on strategic decision-making, partnership alignment, and ethical storytelling in high-emotion, high-visibility environments.
Speakers
Laura Holloway
Director of Marketing Strategy, Big Sea