Britt Peterson Fero is the founder and CEO of PB&, a Seattle-based strategy-first creative agency named AdAge’s Small Agency of the Year twice and one of the 1% of women-owned agencies in the country. With a career spanning Fallon, Cole & Weber, and Publicis Seattle, she has built a reputation for helping recognized brands reenergize their businesses, with clients including the International Olympic Committee, United Airlines, and Oregon Humane. Her work has been recognized by Cannes Lions, the Clios, the Webbys, and Communications Arts, and she has written and spoken for Forbes, Fast Company, and beyond.

Tiffini Mueller is the Chief Advancement Officer at Oregon Humane, where she leads fundraising, marketing, communications, and events, raising more than $25 million annually in philanthropic support for one of the nation’s largest and most complex animal welfare organizations. A strategic communicator and fundraising leader, she has spent her career helping mission-driven organizations tell compelling stories that inspire action, with experience spanning healthcare, disability advocacy, affordable housing, and animal welfare. She began her career as a television news producer at KOIN-TV, where she developed a deep appreciation for the power of storytelling, clarity, and connecting with audiences.