Diana has 45 years of experience in non-profits, including 32 as a front line fundraiser. Now with Veritus for 13 years, she helped design their Mid-Level relationship management program and has worked to implement it with numerous organizations. She is an avid reader, somewhat lapsed runner, and mom to Ortely, an American Stafordshire Terrier.
Mid-Level is NOT Annual Giving (And Other Mid-Level Myths)
October 27, 2026
11:00 am - 12:00 pm |
Mid-level programs are, relatively speaking, still a new fundraising strategy. When mid-level fundraising first started to gain attention, it was viewed as part of an enhanced direct response or call center strategy. And while these strategies can have benefits, they do not result in the same impact that a relational mid-level program will. To have the greatest impact on donor and value retention, movement into major gifts, and overall revenue, you must have a system and structure that focuses on nurturing the donor relationship. In this session, participants will learn the difference between annual giving and a relational mid-level program, hear about other myths that are keeping them from having a greater impact in mid-level and leave with a deep understanding of how to execute a successful mid-level fundraising strategy.
Speakers
Diana Frazier
Sr. Client Experience Leader, Veritus Group