Britt Peterson Fero is the founder and CEO of PB&, a Seattle-based strategy-first creative agency named AdAge’s Small Agency of the Year twice and one of the 1% of women-owned agencies in the country. With a career spanning Fallon, Cole & Weber, and Publicis Seattle, she has built a reputation for helping recognized brands reenergize their businesses, with clients including the International Olympic Committee, United Airlines, and Oregon Humane. Her work has been recognized by Cannes Lions, the Clios, the Webbys, and Communications Arts, and she has written and spoken for Forbes, Fast Company, and beyond.
